Motorsports Mondial

Photo: DPPI

Alain Prost four-time Formula 1 champion is becoming ambassador of Renault.

More than 30 years after the start of the relationship between the four-time F1 champion and Renault, the two partners have decided to give a new dimension to their collaborative effort. By accepting to become a brand ambassador, Alain Prost will place all his technical expertise, professionalism and renown at the service of Renault and its products. Throughout the year he will take part as a Renault driver in sports demonstrations and also as a representative at events organized or attended by Renault.

“Renault’s history is intimately linked to that of motorsport and I have a deep attachment to the brand, with which I achieved some of the greatest successes in my sporting career, Alain Prost said. I accepted this mission with pleasure and I intend to accomplish it with professionalism.”

“We are delighted that Alain Prost has accepted the role as our brand ambassador. Carlos Tavares, Chief Operating Officer said. As a four-time Formula 1 champion renowned the world over for his technical expertise, Alain is without a doubt one of the most demanding ‘customers’ that Renault has ever had! He is the best-qualified personality for talking about the progress made by Renault in the last few years on quality, technological innovation and performance.”

Alain Prost has taken the wheel of a Renault Duster on 23 February at the Race Stars in Moscow. The event marks the first appearance of the “Professor” as an ambassador of the Renault brand.

Alain Prost and Renault in a few dates 1976: Formula Renault French champion. 1977: Formula Renault European champion. 1981: Formula 1 driver for Renault-Elf Team. First podium finish at the Argentine Grand Prix. First victory at French Grand Prix. 1982: Victory in first two Grand Prix races of the season. Fourth-ranked driver. 1983: Second in Formula 1 drivers’ championship. 1993: World champion Formula 1 driver with Williams-Renault. 2009: First Trophée d’Andros race in Dacia Duster. 2012: Victory in Trophée d’Andros at the wheel of Dacia Lodgy “Glace”